Culture of Tobacco

The culture of Tobacco is a wide concept that encompasses the influence that this precious plant has had in the industrial, economic and social development of Italy. Tobacco has inspired architecture, painting, cinema, and music; has influenced the design and the communication, up to collecting accessories related to its use in everyday life.

Today, MIT collaborates busily with the museums of Tobacco (Historic and Scientific Museum of Tobacco) and historic archives (FIT Historic Archive), with the purpose of preserving precious testimonies which tell about 250 years of history of tobacco and reflect events of our country.

Even today, the buildings of the factory retain the charm of the industrial archaeology and contain architectural elements made unique by the renovation work of architects such as Nervi. These historical spaces host important cultural events related to the excellency of the territory (“The Beauty of Things“).